Based in the middle-east, I am an engineer by education, but despite a successful career in industrial design, I found myself more inclined towards experiences and bringing ideas to life. So for the past 17 years, I've been working as a consultant for a wide range of industries and sectors including: Media, government, tech, tourism and hospitality, my portfolio includes high profile clients, royalty, 44 countries visited on assignment and one big reservoir of stories.

Now, I am putting it all for the sole purpose of building luxury brand architecture for hotels, resorts and ocean experiences.

My Purpose

I love the Ritz, I stayed there few times at different locations and I really admire what the Ritz represents. I want to see your hotel or resort as powerful as the Ritz, not by being similar, but through finding your unique story, your unique angle, and share it to the world.

My mission is to transform your brand into something intangible, a legacy of luxury, and If I work with you and your team, these are the principles and the values that I bring with me

Depth Over Surface
Atmosphere is Everything
Chaos into Clarity
Respect for the Ocean
Work with Care
Give Generously